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Mission statement

To help people understand the relationship between their diet, lifestyle and health, so that anyone who wants a better life for themselves, with less risk of disease and illness and less reliance on doctors and drugs, can have it.



After 30 years of indulgence, gluttony, and eating junk-food with relative impunity, 2010 was the beginning of a new chapter for me.  For the first time in my life I was gaining weight – albeit only a few vanity lbs. on the tummy, but enough to cause alarm nonetheless.  Resolved to do something – though not sure what or how – I went to the bookstore and surveyed the expansive weight-loss section.  For reasons unknown – maybe the cool cover or the catchy title, but in no small part due to the fact that I had too much self-respect to resort to some celebrity-endorsed, foolproof, fad diet book – I picked up a book that dealt with the science of weight regulation, and after thumbing through a few pages was intrigued.  600+ pages later I was equal parts fascinated and stunned – so much of what I had come to believe about diet, health and weight-loss was turned on its head.  Needless to say this merely served to whet my appetite and l dove headfirst into the proverbial rabbit-hole that is modern health and nutrition.

books2bTwo years later – less those pesky pounds, I might add – I’ve found that the book on health is extensive, with an apocrypha to boot.  But buried in some dusty, seldom read pages are references to a not so distant past when eating was a simpler, if not reverent affair, unfettered by the notion of calories, gluten, or glycemic indexes; a time when chronic illness and disease were the exception, not the rule.  The landscape of food in the US has changed drastically over the last century but these fundamental truths remain, freely available to anyone willing to listen.

The original idea for the website was as a platform to market Zija products, which I use and distribute.  But optimal health is much bigger than any one supplement or food; the message that needs to be heard is a broad and encompassing one, not tailored and

"And ain't nobody got time for that!"

“And ain’t nobody got time for that!”

myopic.  So this blog is an outlet for me to share these truths with people who otherwise may never hear them and spend the rest of their days in fear of fat and cholesterol…(gasp).  In doing so, my hope is that I can help people regain their health by fostering a better understanding of the things that govern it, while in the process dispelling the myths and conventional wisdom which likely caused the problems to begin with.

However, I do want to make it clear that my intent isn’t to come across as dogmatic or preachy.  I wholly believe in everyone’s right to eat and live in whatever way they please.  My aim is simply to educate those interested and leave it up to them to decide what they do with it.  Nobody likes a diet dictocrat and I, certainly, am not one of them.


For the record, I don’t have any credentials, just a deep interest in health and a desire to connect with other like-minded people.  Anything taken from this site is advice, nothing more, and of course it’s always best to consult a doctor – a good one – when mulling disclauner2significant changes to diet or exercise regimen.  My beliefs have been adopted from a number of experts in the world of diet, health and fitness.  While I’ve written the content and will author the posts, much of it is based on what I’ve gathered from expert blogs, articles, books, etc.  Because of this, I’ll try to incorporate and link their articles and blog posts whenever appropriate so that you can learn more about any particular topic that may interest you – from the horse’s mouth, so to speak.